oddsod - 9:48 pm on Mar 26, 2006 (gmt 0)

From a site on the web mocking "testimonicles":

Notice how everybody who writes a testimonial sends a passport photo for the author's convenience? And at least one testimonial is from an attractive woman? Beautiful women do that a lot - they have a disproportionate tendency to write testimonials for authors of Get Rich Quick books.

You've got to choose testimonials carefully to fit your audience. For most services online when I find that all the testimonials are from women (and accompanied by photos) the cynical me thinks they're probably fake. The unspoken thought is, "If you're faking your customer cross section you're probably faking the customer words."