stormy - 9:26 pm on Mar 26, 2006 (gmt 0)

In my particular case, testimonials have definitely helped. They are real and very easy to check: we sell domains/hosting and have links to the customer's sites. We kept all their misspellings and minor criticisms.

My advice: get real testimonials and make sure they also look real or are easy to verify. You'll see conversions improve almost instantly!