surfin2u - 6:21 pm on Mar 26, 2006 (gmt 0)

A couple of interesting examples of testimonials came to mind as I read this thread. The first is on eBay. The feedback that buyers leave for future buyers from the same seller is the most key piece of information to many users of that site.

The other example is at my favorite sushi restaurant. I display a discount coupon for dinner at their restaurant on my local directory website. The coupon has been a success and if you search on google for best sushi in (the name of my city) the first result is a link to my coupon for them and a quote from me saying that they serve the best sushi in (the name of my city). They now have a laminated copy of that google search hanging in the window beside the entrance, along with other upbeat reviews. I get free sushi for myself and a friend whenever I go there. Nice arrangement, I think!