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-- Webmaster General
---- Testimonials .
ronburk - 5:52 pm on Mar 26, 2006 (gmt 0) Do you understand that assessing the reliability of a company (e.g., are you for real, are you going to be in business next month?) is a common task for users who are considering a purchase?
|Do you have any suggestions as to how to provide a truly believable testimonial that even the most cynical amongst us might buy? |
Have you designed your website (you do use task-based design, right?), so that it's easy for visitors to perform that reliability assessment at all the common decision points where users usually branch off onto that task?
Once your task-based design actually fits the needs of your users, then less important tactical decisions, like whether to use testimonials, become a matter of mere A/B testing.
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