ronburk - 5:52 pm on Mar 26, 2006 (gmt 0)

Do you have any suggestions as to how to provide a truly believable testimonial that even the most cynical amongst us might buy?

Better questions:

• Do you understand that assessing the reliability of a company (e.g., are you for real, are you going to be in business next month?) is a common task for users who are considering a purchase?
  
• Have you designed your website (you do use task-based design, right?), so that it's easy for visitors to perform that reliability assessment at all the common decision points where users usually branch off onto that task?