luckychucky - 4:18 pm on Mar 26, 2006 (gmt 0)

I think a "Testimonials" section on your home page isn't such a great idea, as it takes up a lot of valuable space. You want to micro-manage your home page text very carefully so you can control it and keep it finely tuned for SEO purposes. In my opinion, you might want a link at the bottom of every page: "What our customers say" or whatever (actually, I keyword-stuff even that link, so it becomes "What our customers say about our wholesale blue plastic widgets.") That link goes to where you post your testimonials. If you accumulate 10,000 pages of them, then the more the merrier. Freshest first, oldest last. Photos and a rating system are optional. If you like that, do it - it's your personal style choice, the personality of your own site.

One more thing: be sure to keep every typo and misspelling, weird capitalizations, punctuation or lack thereof. You'll find that there's a broad difference in writing styles between each person's testimonials, and that really helps create the authenticity/believability.