Liane - 4:02 pm on Mar 26, 2006 (gmt 0)

So, If I put these directly on my site, with a link to the "testimonial" section on the home page ... how would you handle it?

Are 10, 20 or 30 testimonials enough? Rotate out the oldest in favour of the newest sort of thing? Should I include customer photos? Should I use a standard set of questions and then a general comments line? Should I use a rating system?