sharbel - 6:24 am on Mar 26, 2006 (gmt 0)

Testimonials are important for certain companies, so long as they are done 'correctly'. For example, as a web-developer, if I have a testimonial:

"Very in depth, fast service.. a pleasure to deal with!" A.G Jones"

Nobody is going to care or believe it.. However, a testimonial from an owner of a recognizable company like this is great:

We at XYZ Widgets were very impressed with ACME Web Development. Very knowlegable, and fast service.

Thats a great a advertisment when it's recognizable companies, especially if you are targetting local companies, you use local testimonials...

I find testimonials are especially effective with service based industries, more so than sites trying to sell products.