I understand and that makes sense. I was looking at your site, at least I think it's your site, based on your profile. There is one thing I didn't find there that might be worth considering. How about adding some detailed accounts from charter vacationers that talk about how much fun they had, what they did, interesting and unusual things that happened, and of course what fantastic service you provide. Good testimonials go a long way toward making new sales and also create new content for search engines.