bcc1234 - 12:44 pm on Feb 5, 2006 (gmt 0)

That's great news.
Hobbyists' lists aside, if your mailings are not making your enought to pay 0.25c-1c a pop then you are in the wrong business.

I would much rather be one of the 5 e-mail messages in the prospect's inbox and pay something for it than be one out of 100 and pay nothing.

For Hobbyists' and non-profit lists, it shouldn't be too hard explaining the situation to people and asking them to add you to their address book right away.

As far as the snail mail junk argument, it's not entirely correct. If sending postage was free, we would see 1000s of new envelopes each day in our boxes, but now we see just a few. If the same thing happens to e-mail, that's really good news for those who treat (on-line) business as a business.

Besides, maybe now people will start cleansing their lists and remove addresses that don't produce clicks or other activity over a period of time as they should have been doing all along, instead of sending stuff to the black hole and hoping that one day that unresponsive subscriber buys.