wheel - 6:35 pm on Feb 2, 2006 (gmt 0)

From the article:
>>>According to sources at the Toronto-based TrueLocal "
Toronto based? They moved? :)

>>hundreds of Australians" have already attempted to sign up to its service after mistaking it for the recently launched directory listing service from News Ltd.

Lol. This is the biggest reason why this was a mistake on the Aussie's part. Anyone recall BakeJake's presentation in Vegas on 101 twisted things to do to people you don't really want at your website? I'd be surprised if they had a case legally, but even if they pull that off somehow, they've still got to worry about the online side of things.

(*)I'm thinking if Jake captures australian traffic and send them to <some funky> site, that'll do some interesting things to folks looking to advertise on the .au site who mistyped.

[edited by: tedster at 6:42 pm (utc) on Feb. 2, 2006]