I for one would gladly spend a thousand dollars on a permanent ad on a site like milliondollarhomepage...
But I look at it and look at it, and I don't quite get it:
- How does the site get any real traffic?
- How does it then ensure said traffic clicks on the links?
Something is wrong, very wrong...
It has some popularity, but that has to do with its originality, which should fade in time. By now, there exist thousands others like it. As far as I'm concerned, it is a passing fad. There is no organization, it's just a neat wall to look at and that's likely what most people do: They look at it every once in a moon.
The page hasn't changed much since my last visit, 6 months ago. Most of the links on there are real wieners, you ever click a few? omg... Needless to say, there went the conversion factor, so they got 6 or 12 clicks from me, but no money was spent. And, thou it's kinda neat but did You spend any money? It is, after all, commercial... On that note, it attracts a lot of window shoppers, see in my neck of the woods we call them tire kickers: they come all wide-eyed to look and gawk and oooo and awe but they never spend a dime.
Imho, the guy spent a small fortune to get his name out, a bunch of people jumped on it (he likely got close to a million people to visit, out of that maybe 1000 made a purchase <- In business, this is called earning a loss).
Send me 20 dollars and I'll tell you how... Or, is it a dollar / pixel, 100 minimum?
I don't feel it is an outright scam, thou it certainly is hyped up and a lot of fuss about nothing, for 100 dollars I can think of better things to do that also yield little return (but at least are more fun, lol).
As far as how to advertise it? If you have 20 or 30 thousand dollars, you can advertise anything and make it look good. Somebody else said it: Perceived value <- Translation: It's worth nothing.
I couldn't have said it better myself.