dmorison - 1:34 pm on Jan 1, 2006 (gmt 0)

anand84,

The blog on the MDH site tells you pretty much what he did; and it's as you would expect. He told friends / family; convinced them to buy pixels; wrote to a few journalists and the journalists wrote about it, but don't forget what I said in the second post - the guy HAD AN ANGLE.

You can't just write to a journalist and say "Hey, please write about my cool site I want loads of traffic, pretty please". You have to write to a journalist and say "Because of this I did this". Remember that journalists are just as lazy as the rest of us so give them a story on a plate and you have far more chance of getting publicity.

And don't expect a journalist to let boring facts (Internet advertising vehicle with little or no chance of giving any return on investment for advertisers) get in the way of a good story (broke student, MILLION DOLLARS!).