Decius - 4:32 pm on Apr 29, 2004 (gmt 0)

I think the point blaze is trying to make is that you can pay, and simply by having money and paying, increase your visibility and rank in google results.

And other than optimization, you can engage in less than fair tactics by buying links from big websites solely to increae your page rank and depth of crawl.

So, to validate his point, Google is not PFI, however the results are not untainted by commercialism.