makemetop - 8:29 am on Mar 15, 2004 (gmt 0)

Ask traffic can be good in some B2C areas like travel and conversion ratios are also high.

Certainly the traffic doesn't come up to the levels obtained from the big G, Yahoo and MSN - but can be worthwhile in certain markets.

May be worth doing (depending on your market) if you have some spare marketing spend if in the US. Really worth doing if you are B2C in the UK where useage is far higher than in the States.