Warren - 3:26 pm on Feb 20, 2004 (gmt 0)

TrafficL

Correct. Adwords is a great product and a good revenue spinner for Google.

But if we step back and look at Inktomi prior to being a Yahoo! company, they needed revenue to operate. They don't have a Paid Placement product that they could make money from.

PFI - like it or not - is something that is here to stay because it does allow companies such as Inktomi and Teoma (and of course, lets not forget AV and AlltheWeb/Fast) to have revenue and continue to have a site and offer a service to the public.

At the end of the day, companies need to pay people's wages. PFI allows this to happen.

Cheers

Warren