jeremy_goodrich - 5:05 am on Oct 11, 2003 (gmt 0)

>So the real question is should search engines be required to disclose all listings that they receive direct compensation for?

Seems like this was the gist of the whole (in the USA) FTC thing & search engine advertising so long ago...in some ways, I think a few members of my family only continue to use Google because they *know* which links are ads & which aren't.

Anybody in their right mind, when designing a CPC system where they got paid per click, would put the pages at the top (or near) that they were getting paid for on the click. Else, why offer the program, as it would just create extra overhead & potentially never yeild a dime?