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skibum - 5:01 am on Oct 9, 2003 (gmt 0)
He only pays if one of his selections gives him what he wants. While there are no guarantees, the business wants to maximize revenue and keep the customers coming back. The folks that pay as they go like this often tend to get better treatment than those who buy a one time VIP card and have no additional revenue potential.
With a feed, the French woman doesn't charge the guy at the front desk. He gets a free pass to the back room and gets to pick out a selection of potential suitors.