rolfewinkler - 10:23 pm on May 16, 2003 (gmt 0)

Thanks for the tip. Yeah we were talking about two different things. I guess the Looksmart people refer to themselves as paid inclusion because advertisers pay to be included in Looksmart's directory and appear in search results of that directory according to relevancy. They do operate on a PPC model, though, you're right.

So I guess my question becomes:

If looksmart has a really kick ass, relevant directory that they've built up manually, why wouldn't Yahoo and AOL want to include search results from that directory between the Pay for Placement ads that appear at the top and the algorithmic search results that appear at the bottom?