skibum - 3:02 am on Apr 9, 2003 (gmt 0)

When we do it, we take a dump of the clients database, import it into our own, construct some custom queries that make keyword loaded phrases and sentences out of the database info, run a link checker against every URL we are going to include in the feed, and then put it out there for the engines to come pick up.

If you generate good titles, descriptions, and keyword tags, you may want to just repeat those in the "content" field since nobody will ever see that anyway. Some of the engines just work off titles and metas and don't even look at the content field.