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minnapple - 6:17 am on Mar 21, 2003 (gmt 0)
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Of course you need to see if your keyword is not buried by web directory sites and sponsored listings.
Otherwise this is a baseline start.
<title>three word phrase</title>
<meta name="keywords" content="three word phrase, three word, word phrase, three phrase, three, word, phrase">
<meta name="description" content="Compeling desciption">
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<p><h1>three word phrase</h1>
good sales copy copy copy copy three word phrase . . . etc <b>three word phrase</b> copy copy etc.
<h2>three word phrase</h2></p>
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