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---- WIll Alta Vista Make a Come Back?


keeper - 4:34 am on Jan 11, 2003 (gmt 0)


AV is still getting a little too much bad press for my liking, even after their long awaited look and feel upgrade.

They've been accused of giving unwarranted relevance to their PFI listings over crawled content, which kinda puts a bad taste in my mouth with regards to their SERP's.

I get the feeling that relevance will always be written off as soon as anyone up there at CMGI moans about shrinking revenues.

But strangely enough, I keep checking back and perform searches when i want a break from Google. I think they still have a good following and hopefully they wont use that fact solely to turn AV into a cash cow. Try rewarding the loyalty by giving Google a run for its money.


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