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---- WIll Alta Vista Make a Come Back?


pshea - 2:55 am on Jan 10, 2003 (gmt 0)


>>Their pages are far too busy<< AMEN!

Their current design is simply awful. The typeface is heavy, chucky and the bolding lacks the design elegance of the others.

The actual AV story is unknown for the most part, I certainly don't have the secrets, but it's struggle has been hard to watch (whatever was Raging Bull anyway?).

Just checked my logs for the entire 2002, AV referrals do not show up so must have had less that 1%. Checking backlinks to me there are really, really dusty.

Given that these are the days when the unimaginable happens, most recently certainly Yinktomi, for AV to last out the year, something extraordinary would have to happen.

Thinking about this today and noodling around there for a while today does not give me cause to be optimistic. It's actually a little bit creepy. All dressed up with "fresh" tags but nowhere to go?

Currently available development talent would not go near them; to make it past the very high hurdles, AV needs a single or group of zealots with very deep pockets combined at least with a clear vision of their position in the future for AV to have shot.

Is that possible? Sure, this is the Wild Wild West. But for AV to compete in the future, even given these things which are are possible and could happen, it seems to me the grappling for the public's attention puts AV in the balcony at best.

I guess this is my ode to them. I won't be spending more time on AV since I bumbled into this post.


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