nell - 1:19 pm on Aug 3, 2002 (gmt 0)
I'd like some insight on where INK expects it will be in a year from now, not where they hope it will be.
Between July and Septmember have over 1600 pages due for annual renewal. With the current uncertainty of INK's future, it doesn't seem prudent to spend $4K on listings that may not be worth, as they say in the UK, a "fiddlers luck" in a few months time. Instead we will spend time optimising sites for Google and maintaining positions 2/3 at Overture with selected keyword terms.
We're also looking carefully at our marketplace. Looking at what geographic regions sales have come from over the last year. A reoccurring ad postioned on the same right-hand-top page in say, the local Pennysaver, with something like
.....................USED BICYCLE SEATS visit WWW.XXX.COM.........................................
would be very cheap, would reinforce us with the people in those proven sales regions and hopefully get even more "milk from the same regional cows".
Unlike the annual prepaid pages with INK, if the ads don't perform we could drop them and pay no more.
With INK, if we don't behave like good little "boy scouts and girl scouts" and follow their selectively enforced rules, our ads with them get put in "very small print" somewhere in the bowels of their online publication - and they still get paid for doing it.
They don't give refunds on the prepaid ads that they made useless. We can't even put a new ad in place of where we paid to put the old one.