I don't see the cloaking statement as "splitting hairs." It seems pretty clear cut to me, and it is huge departure from their previous stance on cloaking.
(Courtesy of Google's cache) :)
From the "Examples of Spam" section
To go from that statement to one that basically says Ink doesn't want any pages that differ from what a human sees, seems like a pretty major shift in direction to me.
So the question in my mind is what does this mean for their partners? Their original statement on cloaking always read to me like it was intentionally written to give a few of their partners some wiggle room, but the new statement has clearly removed it.
Do they give their cloaking partners a secret pass, or are they really going to force them to clean up their acts?