AV is on a fast train going nowhere. I'm really "amused" at the fact that every page has the same OV and AV paid submit listings on EVERY SERP. This is annoying, having to scroll down half a page - to find less choices. I for one do not even optimize for AV anymore, and as far as PFI at AV? WHY BOTHER??? Just use OV for CPC, and track it. I submit to AV, that is as far as it goes. AV used to be considered the flagship of CMGI, and a webmaster favorite. Now, its a sinking ship.