Brett_Tabke - 1:51 am on Jun 1, 2000 (gmt 0)

cross linking: just links within the site linking between pages. Making sure that every page on a domain has atleast two other pages linking to it. When considering the number of cross links, you should throw out your standard menu style links that may point at the page too.

SE's are counting linking, some of them (remaining nameless at this point) are dumb enough to actually count "in site" links too. Ink is using insite linkage as a gauge of how important a page is to the site itself. The theory is that if a page has only one link, it isn't that important. (how dumb is that?).

So, cross link it to death. It gets tricky trying to do it properly without the appearance of "hey, I'm just linking here for the sake of linking here", but it can be done. I've always tried to work in as many insite links as possible, but I'm stepping that up with every page built.