Page is a not externally linkable
- Advertising
-- Paid Inclusion Engines and Topics
---- INK's pay to play revealed


stcrim - 2:08 pm on Nov 2, 2000 (gmt 0)


There will be more press on the subject as time goes on. I can't imagine INK's partners being very happy with a database that contains only Fortune 500 companies. After all the little guy (local sites: real estate, car dealers, gift shops, etc) aren't going to pay for inclusion. Actually, they can't pay - the web hasn't become that valuable a source of revenue to them.

Most car dealers are losing money on their internet departments every month - only the select few who have got good search engine placement are keeping their head above water. The added expense of just getting found will crush them.

The average webmaster doesn't read here, or anywhere else for that matter and may never know why their web sites aren't getting found. I talk with companies who's home page is FLASH almost everyday - that don't have a clue why they aren't getting traffic. Your average web user and developer isn't going to get it - and even if they did, they couldn't afford to do anything about it...

The ripple affect could be horrible! As users search and don't find, they use the internet less - the less they use the internet... and so on.

INKTOMI was the biggest and the best - to that I have to say, WHAT WERE THEY THINKING...


Thread source:: http://www.webmasterworld.com/paid_inclusion/1038.htm
Brought to you by WebmasterWorld: http://www.webmasterworld.com