bigjohnt - 9:01 pm on Sep 8, 2000 (gmt 0)
I agree with Brett-
<rant>The corporate advertising geniuses are starting to figure out that banners give them a very low ROI, hence, major cutbacks in banner purchases. Even VC money to purchase banners is drying up. The easy source of capital is from the people from whom they made their revenue in the first place - the content- the webmasters. What a racket. Basically, SE's made their living on providing surfers access to our sites. Now that less are buying into the former TV/Radio/print advertising paradigm, via banners, they will continue to make their living from us - by charging us for "exposure". As business people, we just need to check our ROI as closely as the banner advertisers once did. $199 into Yahoo, $199 to looksmrt, $xx to inktomi, all amortized over the "lifetime" of your venture. $xx monthly to GoTo, any other PPC engines...vs. how many PURCHASERS, not hits, not visitors...SEO efforts in man/woman hours vs. purchases. Dotcoms falling all around, the world is starting to realize that the panacea called the web ain't necessarily so. The free lunch is starting to dry up.</rant>
We still need to stay up on our game, its just going to cost our clients more more to play. SEO formerly could yield almost free traffic. Now,It will just return a better ROI. Think of the poor bastards that pay their dough,and still can't get ranked. They NEED us... but most still don't know it. $95 million for WSR..geez,in retrospect, this may raise the level of the public's opinion of SEO in general. If they are paying to get into the engines, they might as well pay to get ranked.