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Google Pausing PPC Accounts in Health Space

adwords, shutdown

     
5:49 pm on Sep 28, 2015 (gmt 0)

Junior Member

10+ Year Member

joined:Oct 19, 2004
posts: 169
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Google has paused two of my client sites in the past 30 days regarding violations. They want the clients, who are both in the health space, to add disclaimers to customer testimonials and additional verbiage about 'results not typical...'. There seems to be human review of the sites. Both of my sites are credible with good age and lots of quality content. These are not tiny businesses. PPC and organic pulls very well.

Does anyone know the back story. What's behind the disruptions. Is it the FDA or FTC or something else.