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Can Amazon challenge Google’s dominance in online advertising?
Amazon intends to find out, according to a Wall Street Journal report. The online retailer is building a new ad platform similar to Google’s, which could open a huge new business. Amazon Sponsored Links, as it’s being called, would effectively be similar to Google’s AdWords product, which shows ads based on search queries. Someone who types in the search term “bicycle,” for instance, sees a text ad from a bicycle retailer.