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Where do you PPC advertise the most on? Google? Bing? Yahoo?

5+ Year Member

Msg#: 4539565 posted 9:51 pm on Jan 26, 2013 (gmt 0)


I was just wondering where do you guys spend most of your PPC advertising budget on? Google? Bing? or Yahoo?

I mainly use Google Adwords, but I'm wondering if I'm missing out by not allocating some of my budget on Bing and Yahoo?

Thank you!


Tropical Island

WebmasterWorld Senior Member tropical_island us a WebmasterWorld Top Contributor of All Time 10+ Year Member

Msg#: 4539565 posted 12:11 pm on Jan 29, 2013 (gmt 0)

Google without a doubt.

Bing represents only about 10% of my AdWords spend for identical programs.

Yahoo is now Bing so is not relevant.


WebmasterWorld Administrator 10+ Year Member

Msg#: 4539565 posted 5:59 pm on Feb 28, 2013 (gmt 0)

Google - 80%-90%
Bing/Yahoo - 5-10%
Facebook - 5-10%

Really depends for me though. Some stuff does not work well on Facebook, while other stuff does better there than elsewhere.

I always start with a Google campaign though for research and setting the standard/structure. Then I import it into Bing. Facebook varies by client.


Msg#: 4539565 posted 6:52 pm on Feb 28, 2013 (gmt 0)

Absolutely Google... but over the past 12 months we have seen a upward trend in Search Alliance (Bing/Yahoo) where I'm seeing good return and high Value to Cost Ratio's for my clients (especially eCommerce). Bing Shopping leaves much to be desired, but they, it seems, are migrating to a paid version just the same as G is with the exception of the fact that they are utilizing Shopping.com for product feeds (only for certain cats right now, but can't see why this wouldn't be a complete migration in the future).


Msg#: 4539565 posted 5:53 am on May 9, 2013 (gmt 0)

The Yahoo Bing Network Offers Certain Advantages

CPCs were almost invariably lower and usually significantly lower on YBN than AdWords from 37 to 77 percent of AdWords' CPCs, again varying by vertical. So, advertisers were paying a high premium to gain access to AdWords' heartier search traffic and CTRs. And, as a result of lower CPCs, Brand Impressions (first SERP CPMs) varied from 76 to 90 percent cheaper, on average, on YBN than on AdWords.


WebmasterWorld Senior Member 5+ Year Member

Msg#: 4539565 posted 3:08 pm on May 9, 2013 (gmt 0)

don't "werty" personally, but same same here.

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