Tropical Island
msg:4540172 | 12:11 pm on Jan 29, 2013 (gmt 0) |
Google without a doubt.
Bing represents only about 10% of my AdWords spend for identical programs.
Yahoo is now Bing so is not relevant.
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werty
msg:4549916 | 5:59 pm on Feb 28, 2013 (gmt 0) |
Google - 80%-90%
Bing/Yahoo - 5-10%
Facebook - 5-10%
Really depends for me though. Some stuff does not work well on Facebook, while other stuff does better there than elsewhere.
I always start with a Google campaign though for research and setting the standard/structure. Then I import it into Bing. Facebook varies by client.
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TheRealSaxman
msg:4549937 | 6:52 pm on Feb 28, 2013 (gmt 0) |
Absolutely Google... but over the past 12 months we have seen a upward trend in Search Alliance (Bing/Yahoo) where I'm seeing good return and high Value to Cost Ratio's for my clients (especially eCommerce). Bing Shopping leaves much to be desired, but they, it seems, are migrating to a paid version just the same as G is with the exception of the fact that they are utilizing Shopping.com for product feeds (only for certain cats right now, but can't see why this wouldn't be a complete migration in the future).
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bhushansharma
msg:4572152 | 5:53 am on May 9, 2013 (gmt 0) |
The Yahoo Bing Network Offers Certain Advantages
CPCs were almost invariably lower – and usually significantly lower – on YBN than AdWords – from 37 to 77 percent of AdWords' CPCs, again varying by vertical. So, advertisers were paying a high premium to gain access to AdWords' heartier search traffic and CTRs. And, as a result of lower CPCs, Brand Impressions (first SERP CPMs) varied from 76 to 90 percent cheaper, on average, on YBN than on AdWords.
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RhinoFish
msg:4572354 | 3:08 pm on May 9, 2013 (gmt 0) |
don't "werty" personally, but same same here.
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