New poster here - I think this is the right place for this:
So after several days of getting my new campaign setup and dealing w/ the dreaded 24 results on AdWords, I wanted to get a faster picture of what was actually happening. Hmm...what to do...Ah yes, the new(ish) GA realtime beta w/ traffic sources built right in! So, I turn it on and watch. Over the course of the day, coming and going at my desk. I watched at least 4 "CPC" sources hit the website. Those are clicks. Thinking that it was all starting to swim a bit, I checked the GA stats the next morning and was still stuck on the 2 tiny clicks I got the day before. How can this be? I watched the realtime tell me that at least four successful clicks had happened the day before. Anyone have any clues?
Real time may not have screened clicks or (fraud/bot) clicks which get filtered out later. The best way to get a real idea of what is going on is to install a server level analytical software (you can find it for free) that accesses your real log files and even gives you the IP address of your visitors.