This is my first post to the forum so greetings everybody in here!
I run a watersports destinations website with around 30.000 unique monthly visitors (quite a lot considering we are in a tiny niche), serving ads with Adsense and Doubleclick.
I really cannot explain myself how really smaller publishers in the same niche, with poorer contents and 1/10 of the visits, can get juicy ads from popular brands... their ads are always served through Doubleclick too..
I tryed looking for their ads on CJ, Tradedoubler and others with no luck, so cannot figure out where they can get them from...? am i missing something really obvious here? Maybe there are some niche agencies or other?