| As an advertiser what is a good click price
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Digmen1
msg:4165531 | 2:23 am on Jul 7, 2010 (gmt 0) |
Hi Guys
I have a small e commerce website.
I want to drive traffic to it with pay per click ads.
I have tried a few, but they all suggest very high bid rates eg 50 cents per click !
That is just madness. To get a sale one probably needs quite few clicks say between 30 and 100. So who can afford to pay 50 cents per click?
I know it depends on the product you are selling.
But we are not all selling airfares to Hawaii or Asbestos Classs actions Law suits.
What do you think is a good rate to offer ?
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arieng
msg:4196223 | 7:11 pm on Sep 3, 2010 (gmt 0) |
To many first time PPC advertisers this may seem counterintuitive, but for Google especially I recommend starting with a higher bid and then gradually bringing it down to your comfort level.
The reason for this is the huge impact of Quality Score in Google AdWords. A good quality score will bring your click cost down significantly, and a low quality score will drive costs through the roof. One of the primary factors in quality score is clickthrough rate (for the keyword, the ad, the account as a whole).
Starting off with a high bid will lead to high ad ranking. Combining that with compelling, relevant ad copy will likely lead to a high click through rate, which will in turn reflect well on your quality score. This will make the whole PPC experience much more enjoyable, and hopefully profitable!
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