I just want to warn "newbies" about Leapfish. This company allows you to buy one years' worth of a paid keyword listing. You pay one price regardless of the number of clicks, for a position on their search engine. Their engine offers a searcher to see the Google results minus Google paid ads (as default) for the keywords used, with your paid ad at the top. With a click the searcher can switch to yahoo, and then to bing, displaying their results, again with your paid ad at the top; so with little effort the searcher does have the results of all three search engines at two clicks. Not a bad idea really.
The problem is the Leapfish search engine seems to get hardly any traffic. After 40 days my 3 word, targeted keyword had 12 impressions, 10 clicks, 99% of those were from me, checking on my listing.
I asked them to cooperate with me and change me for the remainder of the year to a broader but related 2 word term that typicaly on Google draws 100 times the traffic the targeted keywords draw. They would, but the price of the two word broad term I asked for was higher than the targeted 3 word keyword phrase. Now isn't that odd - ? because usually on Google, for example, the more targeted keyword phrases are more expensive than the broader terms.
I said no thanks, I'm a fool one time, but not 2 times, if you will not cooperate with me and gain a happy customer, but instead walk off leaving an unhappy one, it's your loss.