American Express OPEN, the small business division for the financial services company, built an online advertising platform supported by tech company Clickable to help small and mid-size companies overcome the complexities of paid-search campaigns.
SearchManager, which launched Tuesday, aims to simplify search engine advertising to drive sales. The platform provides a dashboard and point to access two of the major search engine paid-click advertising platforms from Google, and Microsoft adCenter and Yahoo Search Marketing. It also supports paid-search ads in Facebook.
Msg#: 4157632 posted 3:36 pm on Jun 23, 2010 (gmt 0)
The Clickable technology supporting the SearchManager enables the tools to make recommendations based on a portfolio of a few hundred algorithms as well as qualitative best practices, automated bid management
I will be checking this out ASAP, but "The clickable Technology" ? this isn't some partnership with clickable.com is it? cause I've used them twice and both times i've bailed out because their stats weren't up to date and on the ball.
Msg#: 4157632 posted 5:52 pm on Jun 23, 2010 (gmt 0)
I'm tempted to say "Ha, the great mashup sites got mashed up themselves" but I won't.
As for the announcement - I'm not about to pay a company a fee to do what I have done myself for years when the difference between earning revenue and creating a money pit are so small. That being said I think some webmasters avoid PPC because of how complex it is and I'm all for making it easier to throw money into the pit err, compete.
Msg#: 4157632 posted 10:19 pm on Jun 24, 2010 (gmt 0)
Perhaps I missed the obvious : approx 2% commission absorbed by Google Adwords flowing through American Express' coffers , backed by their marketing capability.
And it's a partnership with Clickable , possibly in a similar commercial vein to Paypal and Ebay where great scalability potential existed that could be further leveraged. Clickable is in venture capital investment mode, so such a deal will raise the value of the company greatly , i would have thought.
I reverse my earlier pre judgements - this may have legs that will walk.