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Which Facebook ads variant is more advantageous?
Meddy




msg:4059012
 12:05 pm on Jan 12, 2010 (gmt 0)

Could someone help me, please?

How is it better to build a language campaign on Facebook? If I have a targeting for a language that is spoken in several countries, is it better to start one campaign and combine all, or is it better to give separate ads for different countries? From my experience, it seems to me that if you give ads for separate countries then bids are higher and impressions are fewer, and therefore the campaign is less effective. Or am I wrong?

Irene.

 

httpwebwitch




msg:4060265
 11:19 pm on Jan 13, 2010 (gmt 0)

In my (limited) experience with FB ads, more campaigns, with fewer impressions, is better. It's more work (maintainance and setup), but you can target more finely using localized words... consider the difference between "pants" and "trousers". You can use localized phrasing in your ads for increased acceptance.

But as with any paid campaign, you need to watch and optimize. If you find you're spending more than you earn (ROAS, or Return On Ad Spend), then retool it until you get your margins above zero.

There's no easy answer

Meddy




msg:4060555
 12:11 pm on Jan 14, 2010 (gmt 0)

Thank you! Now I think that to draw practical conclusions you need to observe a campaign for not one month. And ideally it is better to start two campaigns at the same time and see which one is more profitable...

httpwebwitch




msg:4060614
 2:00 pm on Jan 14, 2010 (gmt 0)

yes! two... or at LEAST two. Good luck Meddy.

Digmen1




msg:4097492
 6:41 pm on Mar 14, 2010 (gmt 0)

Sorry to be slightly off topic, but I like Facebook ads, and got some sales from them.
But the amount you have to bid for them is far too high imho.

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