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Getting back into PPC taking a 3 year hiatus tonynoriega msg:3927470 8:15 pm on Jun 5, 2009 (gmt 0) ok, i am starting to get back into PPC. I did PPC for a software company about 3 years ago with Google, Yahoo and MSN.
I know things change, tools, methods, information...
i have Analytics already installed and have about a years worth of stats there.
what do i need to keep in mind for getting back into the PPC game...
what has changed?
any tips tricks?
i want to do some serious conversion goal tracking as well.
ekimmerce msg:3930216 8:45 am on Jun 10, 2009 (gmt 0)
I would do some serious reading up before you do anything, start with the editorial policies for each engine as they have definitely changed alot. After that have a good scoot through this forum, it will give you an idea as how people approach various different challenges.