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PPC Bid Management Tools for UK / Ireland

 2:29 pm on May 26, 2009 (gmt 0)

Hi all,

I'm aware of certain PPC bid management tools that require a minimum monthly click total of 400,000. Are there any good ones that don't require this amount, say, under 100,000 clicks per month.

What I would like to do is set a cost per acquisition of, say 5, and the tool would optimize the keywords to not go over this. It would also save time having to manually check each keyword bid every other day of the week, expecially with bigger client accounts.



 5:34 pm on May 26, 2009 (gmt 0)

Hi The_Grunt,

In addition to Omniture SearchCenter (disclosure: I work there) who doesn't have a minimum monthly click total, several other firms don't either: Efficient Frontier, Marin Software, Kenshoo and Aquisio to name a few.


 11:33 pm on May 26, 2009 (gmt 0)

depending on your monthly spend, many of these guys will be willing to operate on their fee being a % of your media spend. The actual fee percentage will vary from provider to provider of course.


 7:31 am on May 27, 2009 (gmt 0)

Sounds good. Thanks for the suggestions


 8:44 am on May 27, 2009 (gmt 0)

If you are looking for UK companies (the ones previously mentioned are all subsidiaries of non-UK companies) then MakeMeTop and DCStorm are available and (disclosure I'm MMT) we don't have any minimum usage levels - nor, I'm sure, do DCStorm.


 9:12 am on May 27, 2009 (gmt 0)

cheers, ill go and check them out..

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