Msg#: 3920320 posted 2:29 pm on May 26, 2009 (gmt 0)
I'm aware of certain PPC bid management tools that require a minimum monthly click total of 400,000. Are there any good ones that don't require this amount, say, under 100,000 clicks per month.
What I would like to do is set a cost per acquisition of, say €5, and the tool would optimize the keywords to not go over this. It would also save time having to manually check each keyword bid every other day of the week, expecially with bigger client accounts.
Msg#: 3920320 posted 5:34 pm on May 26, 2009 (gmt 0)
In addition to Omniture SearchCenter (disclosure: I work there) who doesn't have a minimum monthly click total, several other firms don't either: Efficient Frontier, Marin Software, Kenshoo and Aquisio to name a few.
Msg#: 3920320 posted 8:44 am on May 27, 2009 (gmt 0)
If you are looking for UK companies (the ones previously mentioned are all subsidiaries of non-UK companies) then MakeMeTop and DCStorm are available and (disclosure I'm MMT) we don't have any minimum usage levels - nor, I'm sure, do DCStorm.