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Facebook Ads impressions question

5+ Year Member

Msg#: 3878281 posted 7:37 am on Mar 25, 2009 (gmt 0)

Hi Guys

I have been advertising on Facebook for the last 3 weeks and am very pleased with it.

I get 6 clicks to everyone 1 from Google Adwords! (and for less money!)

My question is

The Adverts that appear on Facebook down the right hand side, I know I have to pay more to get at the top. But there are only about 3 ads down the side, the user has to click on "more" to see the rest, usually about 20 ads or so.

My question is, when Facebook says I have had 13,000 impressions a day, does this refer to the three ads at the right which people will see or the 20 ads if they click more ? which they will only see if they click "more" ?

Kind Regards




5+ Year Member

Msg#: 3878281 posted 4:44 am on May 18, 2009 (gmt 0)

Your ad impressions are mostly from the 3 ads down the side but they are shown in a few other places also (like facebook applications).

The adboard ("more ads") is actually the last 20 ads that were shown to you, not the ads that have not bidded enough to be shown.


10+ Year Member

Msg#: 3878281 posted 5:59 pm on May 19, 2009 (gmt 0)


Are your conversions making it so you're actually making money from Facebook advertising?


5+ Year Member

Msg#: 3878281 posted 6:36 pm on May 19, 2009 (gmt 0)

No, I made one sale about 6 weeks ago, and none since. Getting hits from Facebook is easy !
What I have done now is target my age group a bit better, and decrease my bid price. Some businesses are paying very high bid rates, which spoil sit for use and will probably be of no real ROI fro them, but they may be able to hide it amongst their advertising budget.
This is because I must get sales or there is no point in advertising on Facebook. (I have written and told them this)
Sure it creates interest and I "may" get a returning hit in 6 months time.
I still think Facebook is better than Google for our product which is unique in the world so nobody is going to search for one !


5+ Year Member

Msg#: 3878281 posted 6:03 am on Aug 1, 2009 (gmt 0)

What product are you offering?

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