| Ads Landing page - what works best?
long page, short page, contact form, content page... |
Sylver
msg:3792331 | 5:01 am on Nov 23, 2008 (gmt 0) |
I am selling services through my website (translation services, to be specific) and I am wondering what kind of landing page would work best. Would it be better, for instance, to have a short sales pitch with a link to the quotation form or a content page or maybe even directly landing the visitor on the quotation form? Or something else I haven't thought about? Do you usually design landing pages specifically for the ads or do you use an existing page on your website? What's your experience? Of course, I understand that it may depend on the ads and that I will have to run my own tests to see what actually works best for my website, but I would be interested to know what your results have shown so far.
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tonynoriega
msg:3793097 | 5:34 pm on Nov 24, 2008 (gmt 0) |
Why dont you try google optimizer? you can create multiple pages: A B C, add the .js files, and google will automatically show the 3 pages to various users, you can create a "goal" and see which page creates more goals. try various methods.. make a short and direct page.
"here is what we offer and its dope, so go to the free quote page today! you do not want to miss this offer" make a button link and test that. then make a page with a more indepth explanation, and optional buttons to contact us and your quote form. then make an off the wall page you think is pretty far off... i make those becuase there are some pretty far off the wall people out there ... and according to a speaker at the webmaster pub con a few years ago, use a green button for your call to action... apparently green attracts more clicks...
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