1) UK Niche industry 2) Overture ppc within a directory site established 6 years. 3) 15,000 uniques per day average 4) Traffic nearly all from Google organic listings. 5) No bought traffic or advertising ( ppc margins too tight) 6) Turnover around £1 million per annum 7) No staff, 2 directors who run it, minimal expenses ( hosting and general admin).
Nice business but could be toast tomorrow.... what's it worth? Anybody know any comparable sites that have sold recently?