I am launching a relatively small gambling site (one where you play for free - no bashing please) and I'd like to use PPC advertising to promote it. My problem is, I dont think any of the bigger Search engines like Yahoo, Google, and MSN would let me advertise because of the gambling part. I know for sure that Google doesn't allow it.
As I am targeting primarily the UK, how can I advertise with bigger sites? Could I go directly through Yahoo UK? Do you have any suggestions?
I'm hesitant about using smaller search engines because it seems most of their traffic is bot generated.
Help please?