homepage Welcome to WebmasterWorld Guest from 54.166.96.101
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Pubcon Platinum Sponsor 2014
Home / Forums Index / Advertising / Pay Per Click Engines
Forum Library, Charter, Moderator: open

Pay Per Click Engines Forum

    
Newbie to PPC
deepman007

5+ Year Member



 
Msg#: 3705930 posted 3:11 am on Jul 24, 2008 (gmt 0)

Hi

Is it a good idea to have PPC for your start up E-commerce site? How does PPC work ? Any suggestions ?

Have a nice day

 

JamieBrown

5+ Year Member



 
Msg#: 3705930 posted 12:30 pm on Jul 24, 2008 (gmt 0)

Wow! That's a big topic!

I would recommend that you try PPC for your start up site - sign up for an Adwords account and install Google's conversion tracking on your checkout.

Then trial a few simple keywords with some fairly strict daily budget restrictions. Make sure you're targeting the correct country - that's something many people forget.

Then monitor, tweak and monitor some more. Adwords will tell you how many clicks you're getting, what it costs, and how many orders those clicks have generated, so you can decide whether or not its costing in for you, and which keywords actually drive conversions.

Once you've done that, look at topics like keyword expansion, creative optimisation, landing page optimisation, landing page quality score etc, to reduce the cost per acquisition as you go along.

Good luck!

Jamie.

deepman007

5+ Year Member



 
Msg#: 3705930 posted 1:20 am on Jul 26, 2008 (gmt 0)

Omg, This is a big topic! Is there a book for starter PPC or any guides for newbies to follow?

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / Advertising / Pay Per Click Engines
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved