Msg#: 3658583 posted 3:59 am on May 26, 2008 (gmt 0)
I've used it for selling our home here in Silicon Valley. I targeted people working at Google, Cisco, Yahoo, Genentech and a number of other companies with large numbers of people who've no doubt made $$ on stock options, and at least 5-10% of the people that visited the open house first saw the house via Facebook.
Msg#: 3658583 posted 10:41 am on Jul 20, 2008 (gmt 0)
I've had a few tries at it - tried again recently because I had some vouchers. You really need to experiment with it, because targetting demographically is quite different to keyword targetting. One result I found that I wasn't expecting - females click ads much much more than male users of Facebook.
Msg#: 3658583 posted 6:37 am on Aug 2, 2008 (gmt 0)
Ah GameMasterM, ye of little faith; I sold the house... in 7 days, over asking and one of the three offers came from one of the people who saw the Facebook ad. I did have a realtor (a very good friend) but he didn't know anything about online so I had to bootstrap it.
What I learned from the experience is that so few people are doing targeted FB advertising that
a) it's still cheap; b) the ads appear novel to viewers = good CTR; and c) there are certain situations where targeting by company can be effective. Not many, but they do exist