homepage Welcome to WebmasterWorld Guest from
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Pubcon Platinum Sponsor 2014
Home / Forums Index / Advertising / Pay Per Click Engines
Forum Library, Charter, Moderator: open

Pay Per Click Engines Forum

Managing Paid Search for Political Campaigns

5+ Year Member

Msg#: 3649189 posted 8:04 pm on May 13, 2008 (gmt 0)

Hello, all!

I'm giving a talk next week on managing event driven paid search campaigns. One aspect of this that I don't know very well is paid search for political campaigns. Does anyone who has managed such campaigns have specific lessons they would be willing to share with the forum?

Please don't mention the specific candidate so that we don't run afoul of forum rules!




WebmasterWorld Administrator buckworks us a WebmasterWorld Top Contributor of All Time 10+ Year Member

Msg#: 3649189 posted 8:11 pm on May 13, 2008 (gmt 0)

One basic piece of advice is to set an end date for such campaigns to make sure you don't have outdated ads running after the event.


5+ Year Member

Msg#: 3649189 posted 8:41 pm on May 13, 2008 (gmt 0)

Heh. That's a good one.

I like advice that is simple, but easy to not think about.


WebmasterWorld Senior Member 10+ Year Member

Msg#: 3649189 posted 12:37 am on May 15, 2008 (gmt 0)

A couple things:

1) I ran an AdWords campaign on my own dime during the 2004 presidential elections and had a ton of fun geotargeting to the swing states. I must've pulled ~25,000 people to the site I'd built espousing my own viewpoints on election and am pretty sure I swung at least a few hundred voters to my way of thinking. Why individuals don't do this more is beyond me.

2) I've done the same for presidential elections *in other countries*. This too is one of the great things about PPC - you can easily run politic/social campaigns in other countries. Specifically, I've run campaigns a) appealing to moderates in Arab states; b) promoting a Syrian who's been exiled for her anti-Assad views; and c) showing the rest of the Arab world the true facts on Iranian censorship of its citizens.

SEM's ability to influence politics is almost entirely untapped at this point, but that will change.

Global Options:
 top home search open messages active posts  

Home / Forums Index / Advertising / Pay Per Click Engines
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved