shorebreak
msg:3622252 | 1:17 am on Apr 9, 2008 (gmt 0) |
I don't have any hard data to back this up, but over the years I've seen some specific types of campaigns spend much more on Yahoo (as a proportion of overall search spend) than is the case for 95% of regular PPC advertisers. For example, franchise lead gen comes to mind, as do miraculous-claim beauty products (for lack of a better word).
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ildarius
msg:3623385 | 6:57 am on Apr 10, 2008 (gmt 0) |
I'm sorry i'm not sure if i fully understand.
You mean some campaigns invest most of the advertising PPC budget in Yahoo then Google?
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What do you mean?
Thank you
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shorebreak
msg:3626493 | 3:44 pm on Apr 14, 2008 (gmt 0) |
No, I just mean that for those categories I listed, the % of overall search ad spend that goes to Yahoo is significantly higher than the % of ad spend that most advertisers devote to Yahoo. -Shorebreak
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seth_wilde
msg:3628356 | 4:47 pm on Apr 16, 2008 (gmt 0) |
Yahoo's audience does seem to be quite a bit less technical. While Yahoo might have around 20% of a normal campaign's ad spend, if you run a campaign for something like usenet, or enterpise software you are going to see it taking up a much smaller percentage of the spend. And as shorebreak has pointed out, in other areas Yahoo is going to make a larger than average percentage of overall spend (but still smaller than google).
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ildarius
msg:3629247 | 4:42 pm on Apr 17, 2008 (gmt 0) |
Can you please explain the definition of % of ad spend. Thank you
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seth_wilde
msg:3629279 | 5:15 pm on Apr 17, 2008 (gmt 0) |
Let's say you spent $100 total on Paid Search $70 went to Google
$20 went to Yahoo
$8 went to Microsoft
$2 went to Ask then Google would be 70% of your ad spend
Yahoo would be 20% of your ad spend
etc...
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ildarius
msg:3631666 | 6:08 pm on Apr 21, 2008 (gmt 0) |
thank you!
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