homepage Welcome to WebmasterWorld Guest from
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member
Visit PubCon.com
Home / Forums Index / Advertising / Pay Per Click Engines
Forum Library, Charter, Moderator: open

Pay Per Click Engines Forum

Is yahoo better for some products?
i'm not saying yahoo searchers are stupid

 7:43 pm on Apr 5, 2008 (gmt 0)

I read somewhere that yahoo searchers are less technical then
google searchers. (IMHO i doubt it)

What's your take on this?
Is this true? Does Yahoo have better conversion rates for some products?

Thank you!



 1:17 am on Apr 9, 2008 (gmt 0)

I don't have any hard data to back this up, but over the years I've seen some specific types of campaigns spend much more on Yahoo (as a proportion of overall search spend) than is the case for 95% of regular PPC advertisers. For example, franchise lead gen comes to mind, as do miraculous-claim beauty products (for lack of a better word).


 6:57 am on Apr 10, 2008 (gmt 0)

I'm sorry i'm not sure if i fully understand.
You mean some campaigns invest most of the advertising PPC budget in Yahoo then Google?
than is the case for 95% of regular PPC advertisers.

What do you mean?
Thank you


 3:44 pm on Apr 14, 2008 (gmt 0)

No, I just mean that for those categories I listed, the % of overall search ad spend that goes to Yahoo is significantly higher than the % of ad spend that most advertisers devote to Yahoo.



 4:47 pm on Apr 16, 2008 (gmt 0)

Yahoo's audience does seem to be quite a bit less technical. While Yahoo might have around 20% of a normal campaign's ad spend, if you run a campaign for something like usenet, or enterpise software you are going to see it taking up a much smaller percentage of the spend.

And as shorebreak has pointed out, in other areas Yahoo is going to make a larger than average percentage of overall spend (but still smaller than google).


 4:42 pm on Apr 17, 2008 (gmt 0)

Can you please explain the definition of % of ad spend.

Thank you


 5:15 pm on Apr 17, 2008 (gmt 0)

Let's say you spent $100 total on Paid Search

$70 went to Google
$20 went to Yahoo
$8 went to Microsoft
$2 went to Ask


Google would be 70% of your ad spend
Yahoo would be 20% of your ad spend


 6:08 pm on Apr 21, 2008 (gmt 0)

thank you!

Global Options:
 top home search open messages active posts  

Home / Forums Index / Advertising / Pay Per Click Engines
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved