| 1:17 am on Apr 9, 2008 (gmt 0)|
I don't have any hard data to back this up, but over the years I've seen some specific types of campaigns spend much more on Yahoo (as a proportion of overall search spend) than is the case for 95% of regular PPC advertisers. For example, franchise lead gen comes to mind, as do miraculous-claim beauty products (for lack of a better word).
| 6:57 am on Apr 10, 2008 (gmt 0)|
I'm sorry i'm not sure if i fully understand.
You mean some campaigns invest most of the advertising PPC budget in Yahoo then Google?
|than is the case for 95% of regular PPC advertisers. |
What do you mean?
| 3:44 pm on Apr 14, 2008 (gmt 0)|
No, I just mean that for those categories I listed, the % of overall search ad spend that goes to Yahoo is significantly higher than the % of ad spend that most advertisers devote to Yahoo.
| 4:47 pm on Apr 16, 2008 (gmt 0)|
Yahoo's audience does seem to be quite a bit less technical. While Yahoo might have around 20% of a normal campaign's ad spend, if you run a campaign for something like usenet, or enterpise software you are going to see it taking up a much smaller percentage of the spend.
And as shorebreak has pointed out, in other areas Yahoo is going to make a larger than average percentage of overall spend (but still smaller than google).
| 4:42 pm on Apr 17, 2008 (gmt 0)|
Can you please explain the definition of % of ad spend.
| 5:15 pm on Apr 17, 2008 (gmt 0)|
Let's say you spent $100 total on Paid Search
$70 went to Google
$20 went to Yahoo
$8 went to Microsoft
$2 went to Ask
Google would be 70% of your ad spend
Yahoo would be 20% of your ad spend
| 6:08 pm on Apr 21, 2008 (gmt 0)|