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Landing Page Question
"Search Phrase" Landing Pages

 3:14 pm on Feb 22, 2008 (gmt 0)

I manage campaigns for retailers and we use a lot of internal search results pages as landing pages --

For example a term like ipod & ipods would go to the same place. Would there be any benefit (statistical, an efficiency, for relevence, etc..) to only using the =?search"ipod" landing page for both of these terms? Currently we use the =?search"ipods" landing page for the plural form and all plural forms of our search terms.

I'm looking for some explanation behind answers, please.

- W



 3:25 pm on Feb 22, 2008 (gmt 0)

Do the search results pages for ipod and ipods list the same content?


 3:37 pm on Feb 22, 2008 (gmt 0)

Yes, they do. They continue to do so for all products. I think the internal search engine is smart enough (although marginally) to get around the plural, but the url that it goes to still has the 's'


 4:54 pm on Feb 22, 2008 (gmt 0)

Google does a pretty good job of ignoring the query string portion of URLs.

I highly doubt you will see a noticable difference in your Qscore, which I assume is your main objective here. Adding more related/useful text to that particular page is what would provide additional benefit, but not always possible on a dynamic search results page.

I'd suggest testing a landing page for iPods (vs. using a search results page). Not only would the design look much better, but an increase in conversion too.


 5:07 pm on Feb 22, 2008 (gmt 0)

I have category/product landing pages as well -- they don't convert at the same rate.

I guess my question is related more to the server logs and comparing the conversion of the ipod v. ipods search term phrase landing pages... I want that to count as the same page -- I'm thinking of just getting rid of all the plural search term landing pages and only using the singulars... that way I will have less data & hopefully more significant statistical data (I'm well over 25K clicks/day, so there is a ton of info) when looking at these search results pages...

Does anyone think this is a good idea?

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