PPC_Idiot
msg:3576383 | 1:07 am on Feb 16, 2008 (gmt 0) |
A computer will never perform as well as a person when it comes to bid management. That being said there are many areas that you can use a program to help make the process easier.
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biking4jesus
msg:3587387 | 7:10 pm on Feb 28, 2008 (gmt 0) |
there is a list of vendors with tools to do this for you. [edited by: engine at 12:09 pm (utc) on Mar. 3, 2008]
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Waldo
msg:3589604 | 2:20 am on Mar 3, 2008 (gmt 0) |
A person will never be able to perform as well as a human when it comes to Bid Management.
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TheRealTerry
msg:3589956 | 3:42 pm on Mar 3, 2008 (gmt 0) |
Either that's a typo, or a very profound statement, I am still weighing that.
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Waldo
msg:3589971 | 3:48 pm on Mar 3, 2008 (gmt 0) |
lol - typo. I meant to counter PPC_Itiot's comment about humans being better than big management tools. I think it is important to recognize that big management should always be automated to rules (like ROI or some sort of Avg.Pos/Earnings combo), but monitored by people who can manually alter decisioning. Keyword selection however, should almost be almost entirely a human decision. Sorry again for the typo. - w
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