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|Who powers PPC for Lycos Sponsored Links?|
| 6:48 pm on Nov 20, 2007 (gmt 0)|
Just wondering which of the big 3 PPC platforms powers the sponsored links for Lycos?
I've have an ad running on Lycos but it could be from either Google, MSN or Yahoo.
| 2:33 pm on Nov 21, 2007 (gmt 0)|
My thinking is that depends of the country. While for US it is clearly stated "powered by ask.com", for Germany Lycos is displaying the YSM listings.
| 2:42 pm on Nov 21, 2007 (gmt 0)|
The UK says Ask.com too, so I guess this is Microsoft adCenter?
| 2:58 pm on Nov 21, 2007 (gmt 0)|
The UK sponsored links have overture.com in the URL so they must be from Yahoo.
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